Introduction
As Giving Tuesday and the festive season approach, charities see a surge in generosity. Don’t miss the chance to maximise holiday donations with Gift Aid. A quick reminder in your Christmas appeals or year-end campaigns can boost income by 25%. That extra bit can help you finish the year on a high note.
Give a Gift, Tick the Box
Donors who might be making last-minute gifts sometimes forget about Gift Aid amid the seasonal rush. Include a bold “Tick the Box!” note in your emails, donation pages, and social posts. Make sure it’s prominent so they can’t miss it.
Use Festive Messaging
Have fun with the theme: “Make your Christmas donation sparkle 25% brighter with Gift Aid!” or “Spread holiday cheer by claiming back tax you’ve already paid.” Lighthearted reminders can catch busy donors’ eyes.
Remember Giving Tuesday
Many donors dip into their pockets for global campaigns like Giving Tuesday. Make sure your donation platform or website makes Gift Aid effortless. Provide a short explainer if you expect international visitors who might wonder what Gift Aid is.
Conclusion
The holiday season is prime fundraising time. Don’t leave free money behind because donors overlooked the Gift Aid box. With clear messaging and a little creative flair, you can transform goodwill into significantly bigger impact.
How GiftAider Cloud Could Help: GiftAider Cloud can automatically email donors who haven’t ticked Gift Aid in your year-end campaign. It gives them a one-click chance to confirm eligibility, so you don’t lose out during peak donation season.