Introduction
As December arrives, it’s time to reflect on how Gift Aid boosted your charity this year. How much did you claim? What difference did it make to your projects? And crucially, how can you enhance that impact next year? Let’s look back and plan ahead with some Gift Aid goals for the coming months.
Celebrating This Year’s Achievements
Start by noting the total extra income Gift Aid provided. Was it enough to fund a new programme, hire staff, or add resources for beneficiaries? Share a few success stories or quotes from donors who felt good ticking that box. This helps donors see the tangible result of their simple action.
Lessons Learned
Maybe some events didn’t collect as many declarations as you hoped. Or staff didn’t consistently ask donors to tick Gift Aid. Recognise where you can improve. It’s all about refining processes — no blame, just better systems next time.
Setting Next Year’s Goals
- Boost your Gift Aid opt-in rate. If it’s at 70%, can you aim for 80%?
- Try monthly or quarterly claims instead of yearly, improving cash flow.
- Train more volunteers on how easy it is to remind donors about Gift Aid.
Conclusion
A year-end review of Gift Aid can be a feel-good moment — realising how much you gained from a small tick box is inspiring. By celebrating the wins and mapping out next steps, you’ll start the new year ready to claim every penny possible.
How GiftAider Cloud Could Help: GiftAider Cloud provides analytics on how many donors tick the box vs. not, and can forecast how much more you’d earn by improving your opt-in rate. Great for setting tangible goals in the new year.