Introduction
Every October, charities across the UK rally for Gift Aid Awareness Day. It’s a nationwide push to remind donors to #TickTheBox. Why? Because missing that little box means missing out on a potential 25% top-up. If you want to get involved, here’s what it’s all about and how your charity can join the campaign.
What is Gift Aid Awareness Day?
It’s usually on the first Thursday in October. Charities flood social media with posts about Gift Aid, encouraging supporters to check if they’ve given permission to claim. Often, you’ll see the hashtag #TickTheBox trending among the sector, building momentum for that “a-ha!” moment donors get when they realise it doesn’t cost them anything extra.
How to Participate
- Share quick facts on social media: “Over £500m in Gift Aid goes unclaimed each year. Don’t let it be your donation!”
- Email your donors and volunteers about the day, linking them to a simple Gift Aid form if they haven’t filled one out.
- Host a mini-event or pop-up booth to sign people up on the spot.
Why It Matters
Gift Aid Awareness Day might only last 24 hours, but its message lasts all year. Even a small bump in Gift Aid declarations can help you do more good with the same donor base. It also builds donor engagement, showing them how to maximise their generosity.
Conclusion
If you want your supporters to tick that box, sometimes you just have to give them a friendly reminder. Gift Aid Awareness Day unites the sector in doing exactly that. Join the fun, and watch those Gift Aid claims go up!
How GiftAider Cloud Could Help: By integrating GiftAider Cloud with your donation forms, you’ll always have an up-to-date record of who’s opted in for Gift Aid. This means you can run a quick check before the Awareness Day campaign and target those who haven’t ticked yet. It’s a fast route to boosting your claims.